Hein Ginster Brand & Digital Marketing Specialist
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Websites, systems and practical digital solutions.
websites / e-commerce / digital experiences / automation / AI applications / systems
Brand, search, advertising and improving digital performance.
brand / SEO / Google Ads / paid media / digital strategy / customer experience / performance
Research, data, consumers and understanding why things work.
research / analytics / consumer behaviour / customer experience / performance data / insights
Voice, content and ideas that need a more creative approach.
voice-over / creative concepts / video / content / experimental work
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Selected work
Five previews show how brand, growth, technology, research and creative practice meet in the work.
Project preview
Building an e-commerce brand from the ground up.
I helped build the e-commerce brand and the practical systems behind it, covering the Shopify website, e-commerce setup, brand development, product photography, logistics, fulfilment, digital marketing and the customer journey.
Brand & Strategy + Digital Growth + Web & Technology + Creative
Shopify · E-commerce · Brand development · Product photography · Logistics and fulfilment · Digital marketing · Google Ads
Project preview
Creating a digital presence around warmth, trust and professionalism.
The work focused on creating a warm, trustworthy and professional digital presence through website strategy, design and development, UX, visual direction, content structure and SEO.
Brand & Strategy + Web & Technology + Creative
Website strategy · Website design and development · UX · Visual direction · Content structure · SEO
Working title
SEO, paid media, analytics and ongoing optimisation.
A practical view of digital performance work across SEO, paid media, analytics and ongoing optimisation, with attention to budget allocation, customer acquisition and conversion improvement.
Brand & Strategy + Digital Growth + Research & Analytics
SEO · Google Ads · Meta Ads · Analytics · Optimisation · Performance analysis · Budget allocation
Project preview
Researching how Google Voice Assistant influences customer experience and brand relationship quality.
My Master’s research investigates how Google Voice Assistant influences customer experience and brand relationship quality across South Africa and Germany. It considers five forms of consumer value and the role of culture in those relationships.
Brand & Strategy + Web & Technology + Research & Analytics
Research · Google Voice Assistant · Customer experience · Brand relationship quality · Consumer behaviour · Cross-cultural research · Analytical thinking
Project preview
Practical AI and automation within broader marketing and technical work.
AI is one part of my broader technical and marketing practice. The work focuses on practical uses for AI-assisted workflows, automation, reporting, research, content workflows and marketing experimentation.
Web & Technology + Research & Analytics + Creative
AI-assisted workflows · Automation · Reporting · Research · Content workflows · Practical marketing applications · AI-enabled systems
What I bring to the work
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Lab
Not everything I build needs to become a full project. Some things are worth making simply because I want to see whether they work.
Could I create an entire promotional video and song using AI, then turn it into something usable for a real campaign?
Research
My Master’s research investigates how Google Voice Assistant influences customer experience and brand relationship quality across South Africa and Germany.
Voice
No audio has been invented or substituted. Approved recordings and transcripts will be added here.
About
I enjoy work where I can think about the problem, come up with an approach and get involved in actually making it happen.
Experience
A clear view of the roles, education and practical work behind that positioning.
A cross-industry role combining digital strategy, PPC and SEO. I work across different businesses, audiences and customer journeys, adapting search, paid media and digital strategy to the needs of each client.
Pace Auto Group
A broad brand and digital role across car rental, automotive services, automotive parts, salvage and used vehicle parts, and automotive e-commerce.
University of the Witwatersrand
Research focused on Google Voice Assistant, customer experience, brand relationship quality and culture across South Africa and Germany.
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